A rare invitation — to bring the Desi Barber standard to a city that deserves it.
In ten years, Desi Barber has grown from a single Mayfair chair to six flagship studios across the world's most discerning cities. We do not chase scale — we earn it.
The franchise programme opens once a year, in one or two markets, to a partner who shares our obsession with the craft. If you have read this far, the conversation is already worth having.
Over 60% of revenue comes from members — a stable, recurring base built on referral, retention, and reverence.
Considered pricing, considered tooling, considered time — the unit economics of luxury, applied to grooming.
House-label grooming products extend the revenue per visit and the brand into the home.
Editorial coverage in GQ, Esquire, and Monocle. A founder-led, founder-protected reputation built over a decade.
You submit an enquiry. We meet — in person where possible.
We study the market, the site, the catchment, the cultural fit. Either party may step back at any point.
A bespoke interior — directed by our in-house design team, fitted by local craftsmen.
Your team trains at the Riga. No barber works the floor until they earn the chair.
Members-by-invitation only. We hold the standard before we open the door.
The doors open. The work begins. The standard is held — together.